we see failure in a negative light

 https://medium.com/mind-cafe/the-super-mario-effect-a-psychological-trick-to-help-achieve-success-painlessly-7e25b7583ed3

Our current model of failure is just like that as well. We see failure as bad and painful. We think of it as something that shouldn’t have happened. We think of it as something we’d rather hide from our judgmental neighbours. And when we fail, the world tells us to be optimistic and try again.